Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Revised) by David L. Kirp, Patrick S. Roberts, Jeffrey T. Holman, Debra Solomon, Jonathan VanAntwerpen, Elizabeth Popp Berman

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Revised)

David L. Kirp, Patrick S. Roberts, Jeffrey T. Holman, Debra Solomon, Jonathan VanAntwerpen, Elizabeth Popp Berman

336 pages • first pub 2003 (view editions)

nonfiction education informative medium-paced
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How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets t...

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