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367 pages • first pub 2000 (view editions)
ISBN/UID: 9780470773147
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 22 December 2008
Description
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs t...
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Content Warnings
367 pages • first pub 2000 (view editions)
ISBN/UID: 9780470773147
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 22 December 2008
Description
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs t...
Community Reviews
Content Warnings