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336 pages • first pub 1986 (view editions)
ISBN/UID: 9780415817936
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 21 March 2013
Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling t...
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336 pages • first pub 1986 (view editions)
ISBN/UID: 9780415817936
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 21 March 2013
Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling t...