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Big Brands Big Trouble by Jack Trout, Jack Trout

Big Brands Big Trouble

Jack Trout, Jack Trout

missing page info Add in missing page information first pub 2001 (view editions)

informative medium-paced
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Description

In today’s supercompetitive marketplace, all it takes is one mistake to hand your business over to your competitors. And once it’s gone, your chances of getting it back are very slim. What’s worse is that there are not one or two but an entire arm...

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