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John W. Mullins

12 books

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash by John W. Mullins

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

John W. Mullins

282 pages • 2014

nonfiction business informative fast-paced
Getting to Plan B: Breaking Through to a Better Business Model by John W. Mullins

Getting to Plan B: Breaking Through to a Better Business Model

John W. Mullins

224 pages • 2009

nonfiction business informative inspiring medium-paced
Getting to Plan B: Breaking Through to a Better Business Model by John Mullins, Randy Komisar

Getting to Plan B: Breaking Through to a Better Business Model

John Mullins, Randy Komisar

249 pages • hardcover

nonfiction business informative medium-paced
Marketing Management: A Strategic Decision-Making Approach by John Mullins, Orville C. Walker

Marketing Management: A Strategic Decision-Making Approach

John Mullins, Orville C. Walker

547 pages • paperback

nonfiction business economics informative medium-paced
Marketing Strategy: A Decision-Focused Approach by John Mullins, Orville C. Walker

Marketing Strategy: A Decision-Focused Approach

John Mullins, Orville C. Walker

384 pages • paperback

nonfiction business economics informative medium-paced
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up by John W. Mullins

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up

John W. Mullins

324 pages • 2003

nonfiction business informative slow-paced
Getting to Plan B by Randy Komisar, John W. Mullins, John W. Mullins
Getting to Plan B
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Randy Komisar, John W. Mullins, John W. Mullins

Getting to Plan B

Randy Komisar, John W. Mullins, John W. Mullins

missing page info • 2009

informative medium-paced
Marketing Strategy: A Decision-Focused Approach by Orville Walker, John W. Mullins

Marketing Strategy: A Decision-Focused Approach

Orville Walker, John W. Mullins

missing page info • digital • 2013

nonfiction business informative medium-paced
The New Business Road Test ePub by John W. Mullins
The New Business Road Test ePub
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John W. Mullins

The New Business Road Test ePub

John W. Mullins

442 pages • digital • 2003

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan by John W. Mullins

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

John W. Mullins

315 pages • 2003

nonfiction business informative slow-paced