Roger D. Blackwell

3 books

Consumer Behavior by James F. Engel, Paul W. Miniard, Roger D. Blackwell

Consumer Behavior

James F. Engel, Paul W. Miniard, Roger D. Blackwell

774 pages • first pub 2000 (editions)

informative reflective medium-paced
Customers Rule!Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here by Roger D. Blackwell

Customers Rule!Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here

Roger D. Blackwell

256 pages • first pub 2001 (editions)

challenging informative inspiring medium-paced
From Mind to Market: Reinventing the Retail Supply Chain by Roger D. Blackwell

From Mind to Market: Reinventing the Retail Supply Chain

Roger D. Blackwell

251 pages • first pub 1997 (editions)

nonfiction business challenging informative medium-paced