Rajeev Batra

5 books

Cable TV Advertising: In Search of the Right Formula by Rajeev Batra, Rashi Glazer

Cable TV Advertising: In Search of the Right Formula

Rajeev Batra, Rashi Glazer

199 pages • missing pub info (editions)

nonfiction business economics informative reflective medium-paced
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge by Victor J. Strecher, Punam Anand Keller, Rajeev Batra

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Victor J. Strecher, Punam Anand Keller, Rajeev Batra

406 pages • missing pub info (editions)

nonfiction business economics health politics medium-paced
The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy by Rajeev Batra

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

Rajeev Batra

missing page info • first pub 1999 (editions)

informative inspiring medium-paced
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay, Rajeev Batra

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Amitava Chattopadhyay, Rajeev Batra

320 pages • first pub 2012 (editions)

business informative medium-paced
The Psychology of Design: Creating Consumer Appeal by Diann Brei, Rajeev Batra, Colleen Seifert

The Psychology of Design: Creating Consumer Appeal

Diann Brei, Rajeev Batra, Colleen Seifert

354 pages • first pub 2015 (editions)

design psychology informative medium-paced