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Stan Maklan

2 books

Customer Relationship Management: Concepts and Technologies by Francis Buttle, Stan Maklan

Customer Relationship Management: Concepts and Technologies

Francis Buttle, Stan Maklan

426 pages • hardcover

nonfiction business informative medium-paced
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness by Stan Maklan, Malcolm McDonald, Peter Mouncey

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Stan Maklan, Malcolm McDonald, Peter Mouncey

328 pages • paperback

nonfiction business economics medium-paced