Neil T. Bendle

1 book

Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein, Neil T. Bendle

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein, Neil T. Bendle

359 pages • 2006

nonfiction business reference informative medium-paced