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320 pages • missing pub info (view editions)
ISBN/UID: 9780739104255
Format: Paperback
Language: English
Publisher: Lexington Books
Edition Pub Date: 28 December 2002
Description
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into ob...
Community Reviews
Content Warnings
320 pages • missing pub info (view editions)
ISBN/UID: 9780739104255
Format: Paperback
Language: English
Publisher: Lexington Books
Edition Pub Date: 28 December 2002
Description
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into ob...
Community Reviews
Content Warnings