Kevin J. Clancy

4 books

Simulated Test Marketing: Technology for Launching Successful New Products, New Edition by Marianne McGarry Wolf, Kevin J. Clancy, Peter C. Krieg

Simulated Test Marketing: Technology for Launching Successful New Products, New Edition

Marianne McGarry Wolf, Kevin J. Clancy, Peter C. Krieg

320 pages • paperback

nonfiction business economics informative medium-paced
Counterintuitive Marketing: Achieving Great Results Using Common Sense by Kevin J. Clancy, Peter C. Krieg

Counterintuitive Marketing: Achieving Great Results Using Common Sense

Kevin J. Clancy, Peter C. Krieg

368 pages • paperback

nonfiction business economics
Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing by Kevin J. Clancy, Robert S. Shulman

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

Kevin J. Clancy, Robert S. Shulman

323 pages • 1993

challenging informative inspiring medium-paced
Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget by Kevin J. Clancy, David Lloyd
Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
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Kevin J. Clancy, David Lloyd

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Kevin J. Clancy, David Lloyd

244 pages • hardcover

nonfiction business economics medium-paced