Counterintuitive Marketing: Achieving Great Results Using Common Sense by Kevin J. Clancy, Peter C. Krieg

Counterintuitive Marketing: Achieving Great Results Using Common Sense

Kevin J. Clancy, Peter C. Krieg

368 pages missing pub info (view editions)

nonfiction business economics
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Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products fl...

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