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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making by Jaap E. Wieringa, Tammo H. a. Bijmolt, Peter S. H. Leeflang

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

International Quantitative Marketing

Jaap E. Wieringa, Tammo H. a. Bijmolt, Peter S. H. Leeflang

408 pages • missing pub info (editions)

nonfiction business economics mathematics informative medium-paced
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